The Ghana Enterprises Agency (GEA) and the MasterCard Foundation launched the Business in a Box (BizBox) Program on Monday, January 22, initiating a comprehensive sensitization campaign.
This groundbreaking initiative aims to empower an additional 250,000 young people in Ghana, expanding on the success of the Young Africa Works Project, which supported around 94,000 young individuals from 2020 to 2022.
Building on the momentum of the previous project, the BizBox Program targets supporting 250,000 young people over the next four years, offering access to dignified and fulfilling jobs.
A participant in the GEA/MasterCard Young Africa Works Project Programme from Amasaman in the Greater Accra Region, Gifty Animwaa Owusu, shared her transformational journey from struggle to successful business owner and mentor.
Her story is a testament to the transformative power of opportunities given to young women.
The BizBox Program, with an investment of GHS 660 million (approximately $55 million), aims to empower disadvantaged young people across Ghana, particularly young women, with the necessary tools, knowledge, and support for business startups.
The program is scheduled to run until April 2027, focusing on delivering comprehensive training in life skills, technical expertise, entrepreneurship, and business development.
More than 70% of the target participants are young women, and 10% are Persons with Disabilities (PWDs), showcasing a commitment to inclusivity and diversity in economic participation.
“The BizBox program emerges as a beacon of hope, fostering economic empowerment and laying the foundation for a prosperous future for the youth of Ghana,” stated Kosi Yankey-Ayeh, CEO of the Ghana Enterprises Agency. The program aligns with the government’s vision to generate one million jobs for young people by 2025, addressing the pervasive challenge of youth unemployment. The program comprises five components: Youth Skills Development, Access to Market, Access to Start-up Kits, Youth Social Networks, and Institutional Strengthening, Policy, and Regulatory Support.
