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Tag: George Britton

  • Ghanaian music can cross borders if artists are signed to record labels – George Britton

    George Britton recently shared compelling insights on why Nigerian artists are more prominent in the global music scene compared to their West African peers.

    Speaking on the Class Morning Show with Prince Benjamin, Britton pointed out that non-Ghanaians often support Ghanaian musicians more than Ghanaians themselves, which he believes undermines the success of local artists.

    Britton highlighted that the reluctance of Ghanaian artists to work with record labels further hampers the international promotion of Ghanaian music, thereby missing out on potential music tourism revenue and global recognition.

    He explained that Nigerians are heavily marketed abroad, creating a perception that they are the primary representatives of African music.

    This has led to a situation where international audiences often mistakenly attribute songs by artists from other West African countries to Nigeria.

    He gave examples, noting that artists like Camidoh and Olivetheboy are often misidentified as Nigerian due to the lack of strong promotional forces for Ghanaian music.

    Britton emphasized that while Afrobeats is recognized as a West African genre, the dominance of Nigerian artists in the global market means that many people associate the genre solely with Nigeria.

    To address this issue, Britton urged for greater involvement of record labels in promoting Ghanaian artists internationally. He stressed the importance of expanding Ghanaian music’s reach beyond local markets and into global spaces like America, Europe, and Asia.

    He also criticized the current streaming habits in Ghana, noting that Ghanaians often do not engage with music streaming platforms as much as they should. This lack of streaming contributes to lower visibility for Ghanaian artists on global charts.

    Britton called for a united effort to push Ghanaian music onto the world stage, advocating for increased streaming and support for local artists.

    He believes that with a concerted effort and better representation from record labels, Ghanaian music could gain the recognition it deserves globally.

    “People think Camidoh is Nigerian. When they hear the songs of Olivetheboy, they’ll definitely think it’s Nigerian. It’s because, you see, there isn’t a force from Ghana that makes people say, ‘Okay, this is Ghana.’

    “It is assumed that Afrobeats comes from West Africa so it’s Nigeria or Ghana, but they know the Nigerian artistes [more] so every song they hear they say it’s a Nigerian song.

    “My neighbour is a White guy, he’s always playing Afrobeats. He doesn’t even know [it intimately] but he’s playing Afrobeats. When you ask him for his favourite artistes he says, ‘Oh, Nigeria, Nigeria!’,” George Britton noted.

  • The streaming habits of Ghanaians are terrible – George Britton on why Nigerian artists dominate Afrobeats

    The streaming habits of Ghanaians are terrible – George Britton on why Nigerian artists dominate Afrobeats

    George Britton has offered insightful observations on why Nigerian musicians dominate the international music scene compared to their West African counterparts.

    Speaking on the Class Morning Show (CMS) with Prince Benjamin (PB), Britton lamented that Ghanaian artists often receive more support from non-Ghanaians abroad than from their fellow countrymen.

    This lack of domestic support, he argued, negatively impacts their careers.

    Britton also pointed out that many Ghanaian artists avoid signing with record labels, which hampers the global promotion of Ghanaian music.

    This reluctance deprives Ghana of its deserved share of music tourism and revenue.

    He highlighted that Nigerians are heavily marketed abroad, creating a perception that they are the primary African contributors to the music industry.

    As a result, even non-Nigerian artists are often assumed to be Nigerian.

    He gave examples of artists like Camidoh and Olivetheboy, whose songs are frequently mistaken for Nigerian music.

    Britton emphasized that the global community tends to associate Afrobeats with Nigeria due to the strong presence of Nigerian artists, overshadowing Ghanaian contributions.

    To address this, Britton called for the integration of record labels into the Ghanaian music scene to promote artists beyond their local market.

    He stressed the importance of reaching audiences in America, Europe, Asia, and South America.

    He also countered the argument that these markets are unnecessary for the success of Ghanaian music.

    Britton identified several key issues hindering the global recognition of Ghanaian music, including a lack of patriotism, widespread plagiarism, and poor streaming habits.

    He noted that successful Ghanaian artists often have low streaming numbers from their home country.

    To improve this, he urged Ghanaians to adopt better streaming habits and support local artists.

    In conclusion, Britton called for a united effort to promote Ghanaian artists internationally. By involving record labels and cultivating a supportive streaming culture, he believes that Ghanaian music can achieve greater global recognition.

    “People think Camidoh is Nigerian. When they hear the songs of Olivetheboy, they’ll definitely think it’s Nigerian. It’s because, you see, there isn’t a force from Ghana that makes people say, ‘Okay, this is Ghana.’

    “It is assumed that Afrobeats comes from West Africa so it’s Nigeria or Ghana, but they know the Nigerian artistes [more] so every song they hear they say it’s a Nigerian song.

    “My neighbour is a White guy, he’s always playing Afrobeats. He doesn’t even know [it intimately] but he’s playing Afrobeats. When you ask him for his favourite artistes he says, ‘Oh, Nigeria, Nigeria!’,” George Britton noted.

    For a solution, he urged: “We need to get the record labels into our space. Let the labels market us outside our comfort zone. Then our music can be heard in America, Europe, Asia, South America and all that.”

  • Ghanaian artists are ‘caged’ – George Britton

    Ghanaian artists are ‘caged’ – George Britton

    George Britton, CEO of GB Records, recently discussed the potential benefits of Sarkodie partnering with a major label.

    During an interview on ClassFM’s Morning Show with Prince Benjamin, Britton reflected on Sarkodie‘s accomplishments and considered whether his global recognition matched that of Burna Boy.

    Britton noted that Burna Boy’s name is widely recognized, even on the streets of London, and expressed a desire for Ghanaian artists to reach similar levels of fame.

    He emphasized that international collaborations are crucial for Ghanaian artists to break into global markets and media.

    With 15 years of experience in talent management, Britton highlighted the necessity for Ghanaian artists to negotiate deals with international labels.

    He warned that without these partnerships, the country could miss out on significant revenue and opportunities in music tourism.

    Sarkodie, on the other hand, has taken pride in his independent success.

    In his 2024 Hennessy Cypher, he criticized traditional record deals, comparing them to being “caged in a zoo.” This highlights his preference for maintaining artistic freedom and control over his career.

  • ‘I wish Sarkodie belonged to a major record label’ – George Britton

    ‘I wish Sarkodie belonged to a major record label’ – George Britton

    George Britton, CEO of GB Records, recently spoke out about Sarkodie‘s career, highlighting the potential benefits of the Ghanaian rapper securing backing from a major label.

    In an interview on ClassFM’s Morning Show with Prince Benjamin, Britton acknowledged Sarkodie’s achievements while questioning his global recognition compared to artists like Burna Boy.

    “Walking the streets of London, four out of every five people know Burna Boy. I wish our Ghanaian talents enjoyed that level of recognition,” Britton lamented, emphasizing the importance of international collaborations for Ghanaian artists to access global stages and media outlets.

    Britton, drawing on his 15 years of talent management experience, urged Ghanaian artists to negotiate advantageous deals with international labels, warning of missed revenue and opportunities in music tourism without such partnerships.

    Meanwhile, Sarkodie, known for his 2024 Hennessy Cypher, critiqued traditional record deals, which he likened to being “caged in a zoo,” underscoring his pride in achieving independent success over the past decade.

  • “George Britton is no longer an official member of my team” – Camidoh

    “George Britton is no longer an official member of my team” – Camidoh

    Ghanaian artist Camidoh has confirmed that George Britton has exited his management team to pursue a solo project in the United Kingdom.

    Camidoh emphasized that this transition is amicable and based on mutual understanding and respect.

    “George Britton is no longer with my team, but there’s no animosity; everything is good between us,” Camidoh stated.

    Watch video below:

  • Talent managers should prioritize artistes’ health and well-being – Afrobeats artiste

    Talent managers should prioritize artistes’ health and well-being – Afrobeats artiste

    Talent managers are vital in ensuring the well-being of their artists, as noted by Camidoh’s manager, George Mensah Britton, an Afrobeats artist.

    George stressed that his top priority has always been his artist’s well-being in an interview with Kwame Dadzie on Joy FM’s Showbiz A-Z.

    “As a manager, it is your duty to cater to the artiste regardless of the circumstances. I mean from health to performance to everything else, it is your duty as a manager to make sure that everything the product that you are selling is in the best of shape,” George said.

    He highlighted the need to be proactive in addressing health concerns, stating, “So I need to be concerned about the food that we eat. So I don’t have to say before I met Camidoh, he was drinking water so I need to keep giving him water. The level keeps growing. Yesterday, we performed at Anyinam, today we are performing at New York. So we need to grow and how do we grow? We need to be physically, mentally and spiritually healthy.”

    George revealed that Camidoh had struggled with depression, highlighting his determination to make sure the artist got professional help. George reflected on the larger problem of artists’ health and voiced his displeasure with the way the industry has handled this important issue.

    “Listening to what Okyeame Kwame and the doctors have said, I think we [talent managers] are not doing a good job,” he noted.

  • Camidoh’s ‘Sugarcane’ was worth GH¢975k – Manager 

    Camidoh’s ‘Sugarcane’ was worth GH¢975k – Manager 

    The manager of singer Camidoh has disclosed the resources that went into making ‘Sugarcane’ a global hit. 

    On his Facebook page, George Mensah Britton posted that the music industry has evolved into one of the most costly but lucrative creative endeavours. 

    Using Camidoh’s ‘Sugarcane’ (both the original and the remix) as an example he wrote that “JWillz and Rex, two incredible Ghanaian directors, shot and edited two music videos, Sugarcane and Sugarcane Remix, respectively.

    “Promotions were run on both radio and TV in Ghana, Nigeria, Kenya, Rwanda, Tanzania, Sierra Leone, the UK, and the US.”

    He added that online ad sponsors, social media influencers, and content creators in Ghana, Nigeria, Kenya, the UK, the US, Tanzania, and other foreign countries were equally engaged. 

    George Britton also mentioned how nightclubs and bars in Africa and the United Kingdom played a significant role in the promotion of the song. 

    “Camidoh attained global success as one of Africa’s most streamed artists after spending just over GH¢975,000 in a year, on one song,” he disclosed. 

    He, however, noted that the success of the song did not happen through an individual effort. 

    “This feat was achieved by the amazing team behind Camidoh, i.e., Grind Don’t Stop, GB Recz, and Crux Global, not forgetting some amazing support from the media, family, and friends,” he added. 

    Camidoh’s ‘Sugarcane’ which was released in November 2021 became the toast of most music lovers and even won more spurs after a remix which features Ghanaian crooner King Promise, and Nigerian artiste Mayorkun and Darkoo were subsequently released. 

    The song topped Nigeria’s Apple Music Top 100 chart, made an entry into Billboard US Afrobeats Songs Chart, among other feats. 

    He is currently out with a new EP titled ‘A Lifetime is not Enough.’

    Source: Myjoyonline

  • George Britton and Nana Adwoa Sarkodie tie the knot

    George Britton and Nana Adwoa Sarkodie tie the knot

    Talent manager George Britton and entertainment journalist, Nana Adwoa Sarkodie Mensah have made their relationship official in a private wedding ceremony.

    Family and friends joined the couples as their sealed their love in a private event.

    George who is the manager of award-winning singer, Camidoh, on Monday morning shared the first photo from his traditional marriage to Nana Adwoa.

    “Like a mother’s love,” George captioned the photo that had himself and his wife sandwiched by their mothers.

    The lovebirds have been showered with congratulatory messages from fans and well-wishers on social media.

    Nana Adwoa Sarkodie is a well-known Ghanaian radio and television personality who has worked with a number of media houses in the country.

    The new bride dazzled in her custom-made traditional and white wedding gowns for her big day.

    Source: Ghanaweb

  • George Britton and Nana Adwoa Sarkodie tie the knot

    George Britton and Nana Adwoa Sarkodie tie the knot

    Talent manager George Britton and entertainment journalist, Nana Adwoa Sarkodie Mensah have made their relationship official in a private wedding ceremony.

    Family and friends joined the couples as their sealed their love in a private event.

    George who is the manager of award-winning singer, Camidoh, on Monday morning shared the first photo from his traditional marriage to Nana Adwoa.

    “Like a mother’s love,” George captioned the photo that had himself and his wife sandwiched by their mothers.

    The lovebirds have been showered with congratulatory messages from fans and well-wishers on social media.

    Nana Adwoa Sarkodie is a well-known Ghanaian radio and television personality who has worked with a number of media houses in the country.

    The new bride dazzled in her custom-made traditional and white wedding gowns for her big day.

    Check out some scenes from the wedding below:

  • Camidoh’s aspirations compared to other artistes I’ve managed are high – George Britton

    George Britton, an artist manager, is comparing the artists he has worked with for more than ten years, and he claims that Camidoh’s goals surpass those of the other artists he has worked with.

    In his dual roles as CEO of GB Interactive Limited and publicist, George Britton has over 13 years of experience managing artists. He has worked with groups including the music duo Keche, Akoo Nana, Dr. Knii Lante, and others.

    He was questioned about the key distinction between his current artist, Camidoh, and the other artists he has managed in the past during an interview on Joy Prime’s “Xclusives” program.

    “Camidoh’s case is a bit different. He sees himself as that artiste who wants to be known around the continent. His aspirations are high, he wants to perform at bigger auditoriums in the world, and I think I needed such challenges to become a better version of myself,” said.

    George Britton added that “he makes me a better person in the sense that. I look at him and his hunger and it tells me that he’s good. For his style, I’ll do him a lot of disservice if he remains only here in Ghana. He has got the qualities that can sell, so the plan is to get him out there, and we’re not sleeping.”

    In 2010, George Britton managed musician/medical doctor Dr Knii Lante for two years, and oversaw the release of several of his hit songs including ‘Lagos to Vienna’.

    He proceeded to manage musician Akoo Nana for four years, and then also managed music duo Keche.

    ‘Xclusives’ airs on Joy Prime on Saturdays at 3 pm, and on JoyNews at 7:30 pm.