The Agricultural Development Bank (ADB) PLC has expanded its suite of instant card issuance services, introducing the Instant Visa Debit Card as part of its broader E-Banking transformation agenda.
This new addition joins the existing Gh-link instant card service and the instant Visa Contactless Prepaid Card service. The primary goal of this expansion is to enhance overall convenience and elevate the customer experience.
The introduction of the Instant Visa Debit Card allows both customers and non-customers, including walk-in customers seeking the Visa Prepaid Card, to swiftly obtain their cards for immediate or future transactions, whether local or international.
Currently available at 29 selected branches, mostly situated in regional capitals, market centers, and district capitals, the instant issuance service is planned for deployment across all ADB branches.
These instant card issuance services are operational at branches such as Ridge, Osu, Kaneshie, Dansoman, Ring Road Central (RRC), Gulf House, Tema Meridian, Kasoa, and Madina, among others. The broader objective is to provide customers with quicker access to their cards and streamline the card issuance process.
Alhassan Yakubu-Tali, the Managing Director of ADB PLC, expressed enthusiasm for this new service, emphasizing its significance in making banking more accessible and convenient for valued customers.
He highlighted that this initiative aligns with ADB’s larger transformational agenda, aiming to enhance digital banking capabilities for improved service delivery and an elevated customer experience.
The Managing Director noted that the introduction of this service marks a departure from traditional card issuance processes, addressing delays that customers might have experienced previously.
This move is driven by ADB’s commitment to meeting customer expectations and enhancing the overall banking experience.
Alhaji Yakubu-Tali emphasized the increasing reliance on technology for banking transactions and noted that ADB is adapting its service delivery to align with these changing customer expectations.
By embracing technology, the bank aims not only to enhance the customer experience but also to remain competitive in the rapidly evolving financial sector landscape.
He assured customers that ADB’s management is actively working to extend the instant card issuance service to all branches nationwide. Additionally, measures have been implemented to ensure swift card delivery at branches not currently offering instant issuance.
Highlighting the security aspect, Emmanuel Ofori Boateng, the Head of IT, stated that the instant card issuance system prioritizes security. ADB has implemented robust measures to secure the process and is certified and compliant with international standards such as ISO 27001 and PCI DSS, safeguarding customers against potential risks associated with card issuance and usage.
The Head of E-Business, Alex Forson, emphasized ADB’s position as a leader in the electronic banking space.
He highlighted the bank’s previous innovations, including the introduction of Contactless Point of Sale (POS) devices and the Visa Contactless Prepaid Card service. The instant issuance of cards aligns with ADB’s broader strategy to leverage technology and innovation, providing efficient and customer-centric solutions.
Mr. Forson reiterated the bank’s commitment to continuous innovation, aiming to better serve valued customers and other stakeholders.
The expansion of instant card services reflects ADB’s dedication to creating expansive and robust e-platforms, offering improved service delivery, and ensuring optimal comfort and convenience for its customers.