Ghana‘s entertainment industry has undergone a remarkable transformation, evolving from a basic entertainment sector into a vibrant and multifaceted creative arts industry.
Overseen by the Ministry of Tourism, Arts, and Culture, this sector has become a significant contributor to national development, adding approximately $1.9 billion to Ghana’s economy in 2019 , the highest recorded so far in the Akufo-Addo-led government administration.
Key stakeholders, including political parties, private investors, NGOs, and individual organizations, play crucial roles in shaping this dynamic industry and as such, political parties have outlined their visions for the future of the creative arts sector as Ghana approaches the December 7 elections.
The article will highlight the promises made by the NPP since 2016, a year before the party came into office, till the most recent ones in 2024.
This will enable us track the progress made by the party or otherwise in 8 years.
NPP’s 2016 Vision for the Creative Arts
Prior to assuming power in 2017, the NPP in 2016 made several promises aimed at strengthening the creative arts sector. They include:
1. Creative Arts Fund: Establishing a fund to provide financial support to artists.
2. Infrastructure Development: Completing the theatre in Kumasi and constructing new theatres in Takoradi and Tamale.
3. Recording Studios: Partnering with the private sector to create large recording studios in Accra, Kumasi, Tamale, and Takoradi, allowing artists to rent space for recording.
4. Digital Platform: Building a digital platform to make Ghanaian creative products available globally.
5. Convention Centre: Constructing one of the world’s largest convention and exhibition centres at the Ghana Trade Fair Company site in La.
Sadly, none of the modern large seating theatres was constructed during the almost eight-year term of the NPP.
The government, however, did renovate the Koforidua Center For National Culture.
NPP 2020 Manifesto Promise:
In the NPP 2020 manifesto, most 2016 manifesto promises were repeated
- Creative Arts Fund to support artists (promised in 2016)
- Construct theatres in Takoradi and Tamale Construct large recording studios in Accra, Tamale and Takoradi.
- Build a digital platform for artists to market their products
- Construct one of the world’s biggest convention and exhibition centres in Accra
- Construct new theatres in Takoradi and Tamale.
After retaining power in 2020, the NPP emphasized their commitment to fulfilling the promises made in 2016, even though some projects remained incomplete.
Mark Okraku Mantey, Chairman of the Creative Arts Council, explained that the 2020 manifesto was less ambitious than the 2016 manifesto because many of the earlier promises were still in progress.
The 2020 manifesto aimed to build on these ongoing efforts.
Two years later after winning the elections, (in October 2022), the former Minister of Tourism, Arts And Culture, Dr. Ibrahim Mohammed Awal announced the government’s plan to build 5 amphitheatres by the end of the year (2022).
He also revealed that the same number will be replicated in other 5 regions, covering almost every region in the country by the end of 2024.
However, none of the projects commenced until Wednesday, April 26, 2023, (six months after the announcement) when a sod-cutting ceremony was held in Kumasi to start the construction of the first amphitheatre.
During the ceremony, the Deputy Minister of Tourism, Arts and Culture, Mark Okraku-Mantey revealed and assured all that the one-thousand-capacity state-of-the-art amphitheatre would be completed in July 2023 (3 months after the commencement of the project).
However, much is left to be said of the project today as developers have left the site at the time of publication.
He said the amphitheatre will serve as a venue for performances and other forms of entertainment and also aid Industry players in planning for events.
By 2024, the NPP had yet to establish a recording studio, facing resistance from some creatives who argued that the funds could be better allocated to other projects.
In a recent interview granted by Mark Okraku Mantey he asserts the NPP were unable to create the recording studio as some creatives opposed the idea.
The party also failed to complete the world’s largest exhibition centre and other key projects.
Despite these setbacks, the NPP has outlined significant new initiatives in their 2024 manifesto:
NPP 2024 Manifesto promise:
Special travel privileges for creatives through the establishment of a Travel Protocol Service (TPS), facilitating international performances and shows.
- Tax incentives, including a flat tax, to attract private sector investments in sports, tourism, and creative arts facilities.
- Implementation of an e-visa policy for swift and convenient visa acquisition for international visitors.
- Introduction of a visa-free policy for nationals of African and Caribbean countries visiting Ghana.
- Collaboration with the private sector to launch a streaming and digital management platform for Ghanaian creative content developers.
Conclusion:
While the NPP government has made bold promises to advance Ghana’s creative arts industry, the implementation of these initiatives has been slower than expected.
Although the establishment of a Creative Arts Fund and the construction of theaters and studios were ambitious, delays and resistance have hindered progress.
The 2024 manifesto, however, renews the party’s commitment to fostering growth in the sector, with an emphasis on international collaboration, private sector engagement, and streamlined travel protocols.
As Ghana approaches the 2024 elections, the creative arts community will be keenly watching to see if these promises can finally be realized.