The Accra High Court has adjourned the hearing of Ghanaian rapper Sarkodie’s lawsuit against Ecobank Ghana PLC over what he describes as a misrepresentation of him in an anti-fraud campaign.
3Music TV reported that the court has set July 25 to hear the case.
The rap icon Sarkodie initiated legal action against Ecobank Ghana and a man bearing a striking resemblance to him.
He accused the financial institution of exploiting his image without consent.
According to court documents, Sarkodie contends that Ecobank featured his lookalike in an advertisement he considers misleading and damaging.
He argued that the portrayal gave the public the impression he was affiliated with or endorsing the bank, despite being a brand ambassador for rival institution First Bank.
Sarkodie’s legal team asserted that the misrepresentation did not only confuse consumers but also compromised existing commercial relationships and tarnished his brand value.
Sarkodie is seeking the following from the court:
- A permanent injunction restraining Ecobank from using his image, name, or any similar likeness in future advertisements.
- Monetary compensation for the reputational harm and financial losses incurred.
- An immediate removal of all promotional materials that feature his lookalike.
His lawyers insist that the use of a lookalike, particularly of a high-profile figure with active endorsements, is unethical and a violation of publicity rights.
Ecobank was served and given eight days to respond to the suit or face a possible default judgment.